its mobile contracts, making 4G free for subscribers
Tesco Mobile has announced that 4G LTE
mobile broadband is now free for new- and
existing customers.
After being the fi rst virtual network to o er 4G in
October last year, Tesco Mobile is now following in
the footsteps of Three by making 4G free. The deal
applies to all pay monthly and SIM-only contracts.
The move means customers can get a 4G SIM-only
tari for just £7.50 per month, including 250 minutes,
5,000 texts and 500MB data. Tesco Mobile uses O2’s
network in the UK.
Simon Groves, chief marketing o cer at Tesco
Mobile, said: “After giving customers the chance to try
4G at their own pace with our fl exible 4G tari s, we’ve
seen people really benefi t from what it has to o er.
“Customers should be able to expect more
from their mobile network, so as we see demand
for 4G become more widespread, we wanted to
take a di erent approach. Introducing free 4G is a
clear example of our intention to provide all of our
customers with the very best at no extra cost.”
Tesco Mobile said that in the coming weeks is
plans to launch data bundles for pay as you go
customers and aims to expand its range of 4G
capable smartphones. It will launch the Sony Xperia
Z1 Compact and Motorola Moto X.
“As a network we hope that this move will
challenge others in the market and encourage the
industry to follow suit. We want to see 4G with no
extra cost become the norm and networks making
the very latest technologies accessible for all,”
added Groves.
Since the £2.50 4G premium has been lifted,
existing customers will receive credits on their
monthly statements.
